Collezione By MAG is a logo, a unique signature designed for Mattioli Automotive Group. Our goal was to communicate an exceptional experience and unique sense of belonging which identify the Group. The logo design conveys a sense of elegance and exclusive experience which MAG is known for all around the world. We presented to the clients different concepts: all ideas have in common a retro vintage flare, with a touch of modern attitude, to communicate a very clear identity and be instantly recognizable. Both handwriting styles and bolder with design elements ones where explored.